Can you sell your product or personal brand to a stranger in 30 seconds?
Whether the very thought of an elevator pitch makes you break out into a cold sweat, or you embrace the challenge with confidence, make the most of your chance moments with these #Stout tips.
So what, exactly, is an “elevator pitch”?
The name itself comes from the average 20-30 seconds of an elevator ride, although “elevator” pitches can happen at an airport gate, a coffee shop line, or just about anywhere you may have a brief but opportune moment with someone who is interested in what you do.
Stout has rounded up advice, best practices and helpful hints for crafting your own pitch from marketing consultant Robyn Roste, career coach Hallie Crawford, business developer Jeff Manning and the content team from MindTools.
BONUS TIP: Give It Away.
The Mindtools team stresses the importance of having some kind of small take-away item to leave with people you’ve pitched. It doesn’t have to be fancy or elaborate, just a tangible reminder of your conversation.
EXAMPLE: A high-quality business card is always appropriate. If you have a business or product idea, a small brochure (also of high quality) is another option.
And one last thing . . .
Whatever you do, make it real. Consider this LinkedIn reflection from Philadelphia workforce development executive Uva Coles:
“Truth is, I don’t remember really good elevator pitches. I do remember really good, genuine people who told me their authentic story and leaned in to learn mine.”