Cheers to Creativity and Craftsmanship, Cocktail Style
Ever wondered how someone invented that heavenly drink in your hand? Stout asked three master mixologists and a successful bar owner what kind of inspiration it takes to create the perfect cocktail experience, and why their craft matters so much to them. Hint: it’s all about you.
“As a trial lawyer, musician, and artist, I have always been fascinated by the crasftmanship inherent in a wide variety of endeavors — how lawyers fashion winning arguments, how songwriters develop and hone their ideas into a moving song. The Townsend celebrates the craftsmanship and creativity that lie at the heart of great cocktails, music, and art. It’s a special place; hopefully, it inspires people to enjoy themselves with friends and colleagues. Everyone has their own inspiration. For me, I am inspired by the creative process itself.”
Steven B. Weisburd
“The methodology for a perfect cocktail experience does not just involve the right ingredients, tools, measurements, and technique. It is the element of caring and intention that makes a cocktail great. The secret is to learn how to make each drink as if you are making it for someone really special to you.”
Executive Beverage Director, The Townsend
Co-Creator, Employees Only
“Take inspiration from your daily life. A song on the radio, a joke someone told you, a memory that floods back. Cocktails should create an experience that either reminds you of a good experience or creates a new one.”
Holy Roller Austin
“Understanding your guests’ palate, reading their wants and needs in a cocktail – that makes the perfect drink.”
JR Mocanu’s photo by Sarah Televdal.