Excellence as a form of deviance? That’s right, according to David Rendall, author of The Freak Factor: Discovering Uniqueness by Flaunting Weakness, who sat down with Verne Harnish of Gazelles to discuss living your authentic-“freak”-self and harnessing your abilities (and weaknesses) in order to embrace what makes you unique.

Rendall discusses how these individual attributes can make a huge difference when it comes to leading your business in the marketplace by breaking away from the beaten path and having the courage and determination to lead the way to new and exciting ventures.

“It’s not about manufacturing difference, it’s about letting the difference that we have come out and live it out in our culture…and embrace those things that make us unique”

Get a copy of The Freak Factor and don’t be afraid to embrace what makes you unique!