Master Mixologists on Cocktail Craftsmanship
Cheers to Creativity and Craftsmanship, Cocktail Style
Ever wondered how someone invented that heavenly drink in your hand? Stout asked three master mixologists and a successful bar owner what kind of inspiration it takes to create the perfect cocktail experience, and why their craft matters so much to them. Hint: it’s all about you.
Steven B. Weisburd
“As a trial lawyer, musician, and artist, I have always been fascinated by the crasftmanship inherent in a wide variety of endeavors — how lawyers fashion winning arguments, how songwriters develop and hone their ideas into a moving song. The Townsend celebrates the craftsmanship and creativity that lie at the heart of great cocktails, music, and art. It’s a special place; hopefully, it inspires people to enjoy themselves with friends and colleagues. Everyone has their own inspiration. For me, I am inspired by the creative process itself.”
Steven B. Weisburd
Attorney/Musician/Principal Owner
The Townsend
“The methodology for a perfect cocktail experience does not just involve the right ingredients, tools, measurements, and technique. It is the element of caring and intention that makes a cocktail great. The secret is to learn how to make each drink as if you are making it for someone really special to you.”
Dushan Zaric
Executive Beverage Director, The Townsend
Co-Creator, Employees Only
Dushan Zaric
Jen Keyser
“Take inspiration from your daily life. A song on the radio, a joke someone told you, a memory that floods back. Cocktails should create an experience that either reminds you of a good experience or creates a new one.”
Jen Keyser
Beverage Director
Holy Roller Austin
“Understanding your guests’ palate, reading their wants and needs in a cocktail – that makes the perfect drink.”
JR Mocanu
Award-Winning Beverage Director, Nickel City
Owner, Barmadillo
JR Mocanu
JR Mocanu’s photo by Sarah Televdal.